China's New B2B Cross-Border E-Commerce Export Industry Research ReportSource:iresearch
March 02,20213:23 PMOverview
As a growing source of foreign trade, B2B accounts for the majority of cross-border e-commerce, holding a stronger market position in the future
•Cross-Border e-commerce remains the growth source of foreign trade, with the support of national policies. The market is expected to have a CAGR of 25% between 2020
B2B made up 74.1% of China’s cross-border e-commerce in 2019, holding a stronger market position in the future
B2B cross-border e-commerce export ecosystem contributes to the integration of industrial resources and sub-sectors, as well as the industry boom, with high growth potential in the future.
•The total market size of B2B cross-border e-commerce service for exports in China reached RMB 539.1 billion in 2019, which is expected to continue to grow at a CAGR of
6.1% between 2020 and 2025.
Ecosystems that focus on small business market and decentralized distribution channels are more likely to benefit from social marketing.
•Recent trends suggest that multi-channel customer acquisition and the diversification of self-employed people are taking place in foreign e-commerce.
•An ecosystem with large user base, abundant social-networking, and supply resources is more likely to benefit from social networking.
•E-Commerce SaaS platforms for small and medium-sized businesses have seen rapid growth in recent years. In the future, those platforms that provide integrated supply
chain services for small and medium-sized businesses (SMEs) will accelerate the growth trajectory of cross-border trading platforms.
B2B business will still dominate China's cross-border e-commerce export market
The size of the B2B cross-border e-commerce export market in China reached RMB 2.6 trillion in 2019. iResearch projects that the CAGR will reach 28.3% from 2020 to
2025, and the size of China's B2B cross-border export will be up to RMB 11.2 trillion in 2025.
China's B2B cross-border e-commerce export market accounted for 71.0% of China's cross-border e-commerce market in 2019. Therefore, B2B businese will still
dominate China's cross-border e-commerce market in the future. It is expected that the next five years will see significant improvement in the online penetration rate of
B2B trading due to several growth drivers: 1) the possible long-term impact of the COVID-19 pandemic, 2) favorable national policy for B2B cross-border e-commerce
export, 3) the continuous digitalization of all transaction links, and 4) the fragmentation of B2B transaction.
Ecosystem of B2B Cross-Border E-Commerce Export
Ecosystem——Resource integration and sharing accelerate industrial integration and prosperity
The essential function of the ecosystem is to facilitate the transaction. Providing commodity information, advertising, and online transaction services for both the supply
and demand sides, integrate more value-added innovative services outside the transaction services, such as warehousing and logistics, marketing, and supply chain
finance to trade activities platform as the core. For the industry, the surface value of the integration of support services is that the platform provides one-stop services
for suppliers, shortens the trade chain, simplifies the process, and improves efficiency. The profound value manifests itself as the integration of services leads to the
openness and reuse of multiple data links followed by the industry's structural upgrading. As a resource integrator and central hub, the platform has achieved an
irreplaceable position. The embedded platform of supporting services also highlights the importance of service providers originally in the periphery of the industrial
chain and achieves cross-stage business growth.
Advantage of Ecosystem – Exponential Growth
Demand and supply resource matching in the system renders a rapid growth for the service market
In addition to the transaction, the service market in the ecosystem registers faster growth and a larger market. For example, the proportion of value-added service
revenues of the ecosystem of DHgate continues to rise in recent years. The total market size of China's B2B cross-border e-commerce export service providers reached
RMB 539.1 billion in 2019. The size of service providers based on B2B e-commerce online transactions went up to RMB 62.1 billion. It is estimated that the CAGR of the
B2B cross-border service market will reach 27.0% from 2020 to 2025, and the CAGR of service revenue brought by online transactions will reach 49.2%. There are three
driving forces. First, the rapid growth of B2B cross-border e-commerce export transaction size; second, the enhanced value recognition of export sellers on e-commerce
services; third, the increment brought by the transformation of service providers' business structure. For example, logistic enterprises are transforming to supply chain
services. While payment enterprises are transforming to cross-border finance integrating service providers, driving the development of value-added services in the
Advantage of Ecosystem – Synergy
Taking the platform as the core, ecosystem realizes ecological collaboration through internal and external synergy
Taking the platform as the core, internal departments of the platform connect supplier and buyer with third-party service providers on one hand and connect businesses
and share data between departments on the other hand. Through internal and external synergy and cross-scenario collaboration, the ecosystem connects and
empowers participants at all links in the ecosystem, to achieve cost reduction, efficiency increase and business growth.
A resilient ecosystem with diversified development of supplier and buyer businesses
On the one hand, DHgate has a substantial advantage over the supply chain, and it has a layout of several countries and regions. It carries out deep cultivation of the
localization of the mainstream market. On the other hand, DHgate integrates partners in customs inspection, logistics, payment, finance, and other fields to create a
complete platform and online foreign trade ecosystem integrating related services. DHgate's diversified layout of supplier and buyer businesses has substantial
advantages in source integration and strong anti-risk capability. Thus it is less affected by single environmental factor.
Traditional foreign trade enterprises are accelerating their transition to cross-border e-commerce, and the Internet has a great space to empower the existing traditional foreign trade industrial chain. The continuous improvement of foreign trade infrastructure construction accelerates the online development of foreign trade. Affected by the COVID-19 pandemic, China's foreign trade and even the international trade transformation to online has arrived. At the same time, brand upgrading is more and more important to the viability of China's foreign trade companies.
By continuously improving the entire link cross-border supply chain system, China’s new foreign trade infrastructure construction supports the digitization of China's foreign trade, so as to open up the “Blue Ocean" of international trade moving online. The COVID-19 made global purchasing rely more on the Internet , which will further accelerate the online development of China's foreign trade and even the international trade. The golden opportunity of online international trade development has arrived.
Under the "dual circulation" development pattern, B2B cross-border e-commerce is a strong source of growth of China's foreign trade. With clear policy guidance, the upgrading and transformation of China's foreign trade will become an inevitable trend.
The continuous improvement of B2B cross-border platform infrastructure and the rise of mobile applications have prompted more cross-border merchants and retailers to turn to online channels for sales and purchasing. The COVID-19 pandemic has accelerated the trend of consumers turning to resellers (from consumers to small business traders). At the same time, the trend of decentralized e-commerce has been more apparent. New social marketing channels continue to rise, decentralized e-commerce in mature markets develops rapidly, and centralized e-commerce in emerging markets develops in step with decentralized e-commerce.
Under the background of China‘s new foreign trade, the value of the new B2B cross-border e-commerce export platform can effectively address the needs and pain points of suppliers and buyers in the industry chain. With the support of policy and technology, China's B2B cross-border e-commerce export market size exceeds RMB 3 trillion in 2020.
Empower suppliers: the new B2B cross-border e-commerce export platform helps suppliers to expand overseas sales channels, providing one-stop service for B2B cross-border distribution, better data retention and feedback, and overseas market-focused product design.
Empower resellers: with local operation team, local warehouse and supply chain resources, the new B2B cross-border e-commerce export platforms can solve a series of problems of resellers from sourcing to after-sale. Meanwhile, based on data accumulation, the platforms help resellers to accurately select products and match consumers’ needs. In 2019, the size of China's B2B cross-border e-commerce export market reached RMB 2.6 trillion, and the compound annual growth rate is expected to reach 28.3% from 2020 to 2025.
The ecosystem enjoys significant industrial advantages, with the data-driven ecological services empowering the efficient development of the platform and the industrial chain.
High-Growth market size: based on the ecosystem matching supply and demand and integrating resources from all parties, the cross-border service market of the ecosystem has higher growth space. The total market size of B2B cross-border e-commerce service for exports in China reached RMB 539.1 billion in 2019, and the compound annual growth rate is expected to reach 27.0% from 2020 to 2025. There is great growth potential for future ecosystem.
Openness: based on an open ecosystem, participants with weak connections can realize industrial chain integration and user acquisition across the industry. The open ecosystem can promote the transparency, specialization and connectivity of the whole industry, enabling the industry to continue growing in a healthy way.
Synergy: on one hand, all departments within the platform connect with suppliers, buyers and third-party service providers. On the other hand, business are connected and data is shared among departments. Through internal and external synergy and cross-scene collaboration, the platform connects and empowers each link of the industry ecology and participants to jointly achieve cost reduction, efficiency increase and business growth.
Technology-driven: The ecosystem provides various application scenarios for emerging technologies. With the full integration of big data, artificial intelligence, blockchain, cloud computing, Internet of Things/sensors, 5G and other technologies, the ecosystem can accelerate the penetration and iteration of each link of industrial chain.
Cross-Border e-commerce platforms with comparative advantages in small business market and decentralized channels are more likely to have great growth potential in the future.
The demand side and the supply side simultaneously drive the traditional foreign trade enterprises to accelerate the transition to cross-border e-commerce, and the new cross-border comprehensive service e-commerce platform focusing on small business market has more development potential.
The importance of decentralized channels is highlighted, and ecosystems with decentralized channels can better grasp the opportunity of social marketing.
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