2021 China’s Cross-border Shopping Report

Source:iresearchAugust 22,20216:47 PM Overview

Development Background of China’s Cross-border Shopping Industry
China's import trade is steadily growing in the post-pandemic era
China has achieved impressive results in coordinating pandemic prevention and control and economic and social development. In 2021, the proportion of China's imports in total imports and exports has exceeded that of 2019. In the post-pandemic era, China's growing import has laid a solid foundation for the rapid development of the cross-border shopping industry.

Types of Cross-border Import Retail e-Commerce Platforms
Cross-border import B2C e-commerce can provide high-quality comprehensive services
From the perspective of consumers, the cross-border import B2C platforms, especially the head ones, have prominent comprehensive advantages. Cross-border import B2C e-commerce platforms can provide a higher guarantee of authentic products than the C2C platforms. B2C platforms have self-built warehouse and logistics systems and provide after-sales services. Their obviously have better performance than foreign cross-border shopping platforms and import C2C platforms. 

Types and Characteristics of Cross-border Shoppers (2/2) 
Post-95s and post-00s add new blood into the cross-border consumer group
The proportion of post-95s and post-00s in the users and consumption amount of cross-border import retail e-commerce platforms have been growing year by year. The proportion of their consumption of imported goods is much higher than that of other age groups. Data from Tmall International show that the proportion of its users born after 95 increased from 28.7% in 2018 to 34.9% in 2020.

Development trends(1/2)
Driven by 'data + ecology', cross-border e-commerce platforms increase their penetration in the upstream and downstream of the supply chain
The platforms are driven by 'data + ecology' and have become the necessary infrastructure and core application channels for cross-border supply chain upgrading. Their businesses cover warehousing & logistics, financial payment, customs clearance, and so on. The platforms integrate the service providers in market segments, improve infrastructure, and facilitate the digital transformation of the entire ecology, including precise marketing empowered by user data (such as personalized marketing based on consumer data), light asset operation (such as adjusting supply through consumer insights and transaction forecasts), and innovative process transformation (for example, Tmall International established a new model of 'bonded import + retail processing' to realize customized supply chain services). The platforms that cover the full cycle of brand incubation, keep optimizing cooperation models and performance networks, and carry out in-depth reform of the supply chain will have more advantages in the long-term development.


The consumption upgrade has promoted the growth of cross-border e-commerce users and the demand for cross-border shopping. As of the first half of 2020, the number of cross-border e-commerce users had reached 138 million. China's import trade has been steadily improving after the Covid-19 pandemic, laying a solid foundation for the rapid development of the cross-border shopping industry. The import consumption policy has been continuously optimized, the transaction limit is lifted, the range of commodities has been expanded, and the number of pilot cities has increased.

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