2021 China’s Integrated Mobile Office Platform Industry Report

Source:iResearchNovember 11,20215:07 PM Overview

Integrated Mobile Office Platforms in China and America

The differences in the products and development paths of vendors in the two countries are caused by multiple factors

There are many differences in the products and development paths of the integrated mobile office platforms in China and the United States. Slack, Teams, and other representative products in the American market are different from those in the Chinese market in the aspects of product positioning, ecological model, and customer acquisition methods, which is mainly caused by different social habits, openness degrees and demands of enterprises.

Driving Factor —— Enterprises' Demand

Office application scenarios are fragmented. The value of an integrated office platform is exploited

In the traditional office model, office software and hardware equipment are scattered, and terminal systems are different. The office application scenarios are fragmented. For executive staff, it results in poor experience when choosing office products. For managers, it causes tedious office processes and low efficiency to some extent. Meanwhile, data of enterprises’ internal and external application scenarios can’t be managed or calculated in an unified way, leading to data island. To solve these problems, integrated mobile office platforms integrate enterprises' internal management information and business information, which will help improve data integration capability, streamline operation processes and improve office efficiency.

Scale of China’s Integrated Mobile Office Platform Market 

The market scale hit 12.5 billion yuan in 2021 and is expected to exceed 20 billion yuan by 2023

From 2016 to 2019, the growth of the integrated mobile office platform market is mainly driven by the revenues of OA, ERP and other traditional office software vendors. Some portal platform enterprises have entered the market but are still at the stage of production, promotion and commercial exploration. The outbreak of the Covid-19 pandemic in 2020 resulted in a fall in the revenue growth rate of software vendors. Meanwhile, the surge in telework demand has led to the quick increase in ecological partners and active users of integrated mobile office products of the Internet companies; As the traffic falls, the market will grow steadily at a CAGR of around 26.6%.

Business Models

Product and service competition; channel and ecological cooperation

Suppliers of portal platforms include Internet companies and non-Internet companies. Although the positioning of their products is very similar, the non-Internet companies have some of the characteristics of traditional office software companies in terms of targeted customers and revenue models, and they have in-depth product forms and business models.  In the integrated mobile office platform market,  the traditional office software competes with portal platform suppliers in products and services and cooperates with them in the areas of channels and ecology. The two parties compete with each other since they have overlapping basic functions. On the other hand, products of traditional office software enterprises provide in-depth services but have low market penetration. Channels provided by the portal platforms can help them accelerate market distribution. Meanwhile, the portal platforms can improve their services and competitiveness in the continuous integration of products of the traditional office software companies, and eventually form a mutually beneficial and win-win situation.

Contents

Integrated mobile office platform releases value in three aspects, which are process, collaboration, and data. In the aspect of the process, it helps companies organize architecture and understand relevant rules. In the aspect of collaboration, it realizes the link from individuals and departments to companies, the link from R&D, and production to sales and procurement businesses, and the link from human resources and finance to office support functions; In the aspect of data, it helps companies manage and utilize data generated in the operation and management process. Integrated mobile office platforms deepen and integrate process management, connect and manage the whole process, provide application extensions targeting enterprises' demands, and help enterprises build data assets, thereby achieving overall collaboration and improving working efficiency.

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