2022 China Primary and Secondary School Education Informationization Report

Source:iResearchMay 09,20226:39 PM Overview

Classroom teaching: Dull and uninteresting → Multi-terminal human-computer interaction and inconspicuous data collection drive innovation in teaching and evaluation methods;

Lesson preparation: Formalism → Networked collective lesson preparation, and refined preparation before and after class;

Homework: Lack of focus and control →Automatic correction of basic homework, effective collection of data in the whole process, and targeted homework assignment;

Test: Low efficiency and cumbersome → Achieve full business process informationization, data integration platformization and individualized learning analysis.

After-school service: mismatch of supply and demand → Multi-party collaboration platforms coordinate both in and out of class resources and on and off-campus resources to provide menu services;

Course scheduling: complexity and changeability → One-stop platform for exclusive resource evaluation, intelligent course scheduling, and attendance management.

Career planning: Lack of awareness→ Extend to primary schools and junior high schools and connect undergraduates to realize career planning for all education stages.

Infrastructure: become an overall solution provider, build an integrated software and hardware ecosystem, and make achievements through differentiated services;

Digital resources: seek common ground while shelving differences, locate discipline characteristics and the rigid needs for further education, and improve resources' school-based level and intelligent level.

Teacher and students: use software to enter scenarios with rigid demand, and provide supporting hardware and value-added services. Both home and school scenarios can be commercialized;

Education platforms: carry out strategic positioning, grab market share of the district and county-level platforms, and seize the opportunity brought by the digital transformation of education.

Research Scope

In terms of demand, this report focuses on featured business scenarios of primary and secondary schools and focuses on demand pain points of the main players in scenarios. Teaching and management service are the two main sections, covering classroom teaching, lesson preparation, homework, test, after-school service, course scheduling and career planning. In terms of supply, this report starts from the perspective of the core construction content of primary and secondary schools' education informationization, focuses on infrastructure, Digital resources, use by teachers and students, education platforms, and the current status and competition strategies of various suppliers. However, campus life service and informationization scenarios and construction content related to the office are not included in this report.

Expenditure and Investment

Educational Informationization Stagey Research Base of Central China Normal University, in 2019 the overall spending on informationization of primary and secondary schools make up 18.05% of the total education expenditure (excluding personnel expenditure) during the same period. Primary schools account for 18.7%, which was the highest. Network construction and equipment purchase costs account for over 40%, becoming the largest informatization expenditure item, which is partly because of the high cost of hardware equipment. Investment directions in different schooling stages vary. With the rise of the schooling stage, the proportion of investment in infrastructure and digital resources increases. The lower the schooling stage, the higher the proportion of investment in training, operation and maintenance services.

Enterprise Map

Digital Resources -Status Quo 

Nearly 70% of primary and secondary schools and 73.2% of junior high schools in China have all of their classrooms equipped with digital resources. In terms of the sources of digital resources, all schooling stages prefer online open digital resources which are easier to acquire and can match the resource acquisition habits of most teachers and student users. It is worth noticing that senior high schools purchase and introduce more digital resources than primary and junior high schools. This might be because the complex and diverse knowledge structure of senior high schools puts forward higher requirements for the quality and quantity of teaching resources, and free and standardized generic resources can not meet teaching demand. The digital resources independently developed by schools have further enriched the resource reserve of the senior high schools, which can help achieve featured and high-quality senior high school teaching.

Digital Resources –Competition Strategy

Since the Ministry of Education has repeatedly emphasized accelerating the construction of a resource construction mechanism that basic resources rely on policies and individualized resources rely on the market, as well as a resource supply system with enterprises competition, government evaluation and access, independent choice by schools, the scarcity of resources will be the basis for digital resource vendors of primary and secondary schools to achieve commercialization. From the perspective of resource production, national and local famous teacher studios and teaching and research groups, which have rich experience in preparing for exams, are the main producers of such scarce resources. Based on industry practice, internet resource platforms and local tutoring organizations have formed a long-term and stable partnership with these high-quality teachers. With market-oriented platform operation mechanisms and content production mechanisms, these two types of vendors have become the main suppliers of third-party digital resources. From the perspective of the rigidity of demand for resources, secondary schools (especially senior high schools) have a large demand for high-quality digital resources. Taking differences in education between schools into consideration, most schools prefer to build school-based resource libraries according to their own circumstances to provide good digital resources strongly related to exams and further education for their students. What's more, time is very limited when students are preparing to take exams for further education. As the digital resource labels are increasingly rich, intelligent digital resource libraries that can provide precise practice and bring improvement will be favored by schools.

Education platforms -Status Quo

According to the "Primary and Secondary School Digital Campus Construction Standards" (trial)" released by the Ministry of Education, the construction of digital campuses should use a cloud service mode for unified planning and step-by-step implementation. It is widely accepted that information systems of primary and secondary schools should use the cloud. Local education departments attach a lot of importance to regional education data. School teaching and management service information systems are mostly deployed in school computer rooms and public education cloud platforms, using localized or hybrid cloud deployments. Currently, provincial education resource public service platforms have all accessed national platforms. Influenced by historical factors of education informationization 1.0, the cloud platforms of provincial education resource public service in China are mostly developed by Wuhan Tianyu Information and iFLYTEK. Thus, the landscape is relatively stable. Most of the regional cloud platforms below the municipal level are developed by local education cloud vendors, leading to a very scattered market.

Education Platforms –Competition Strategies

From the perspective of business models, the construction of education platforms is highly customized. The platforms are difficult to develop and need to dock a large number of interfaces. The follow-up operation and maintenance services are heavy and the profit margin is narrow. Thus, education platform construction is mostly the strategic business of education cloud vendors. Building regional platforms can help them connect government and education departments at the same level, gain regional education big data, empower other education informationization businesses, and gain information about the situation of schools before their competitors. They can also set thresholds for competitors, requiring that products used by schools in the region align with the regional platform interface, thus urging schools to use their campus products. In addition, platforms above the municipal level mainly target managers, helping managers understand the operation of each education department. The district and county-level cloud platforms can provide better guidance for businesses. The finer-grained data can truly start from the teaching process and evaluate the quality of education in the region. The government is now promoting the digital transformation of education. The digitalization of teaching is a crucial opportunity for platforms. Vendors who have a deeper understanding of the education business and have advanced technologies might become the biggest beneficiaries in the transformation.

Table of Contents of the Full Report

Abstract


Research Scope


1 Background: Trends and Requirements
1.1 Development History
1.2 Expenditure and Investment
1.3 Regional Differences


2 Demand: Scenarios and Pain Points of Education Reform
2.1 Classroom Teaching
2.2 Lesson Preparation
2.3 Homework
2.4 Test
2.5 After-school Service
2.6 Course Scheduling
2.7 Career Planning


3 Supply: Technology Diffusion Opportunities and Strategies
3.1 Enterprise map
3.2 Infrastructure
3.3 Digital Resources
3.4 Use by Teachers and Students
3.5 Education Platforms


4 Case Study: Application Plans and Paths
4.1 Seewo
4.2 Songshu Ai


Contents

Primary and secondary school education in China has the features of the information age and emerging characteristics of the smart age. Their education informationization is shifting from quantitative change to qualitative change. Innovative leadership and ecological changes have become the theme of the industry. In 2021 expenditure on education informationization of primary and secondary schools hit 163.4 billion yuan in China, guaranteed mainly by government budgetary spending on education. The spending varies with schooling stages. Software resources, hardware equipment, and professional services account for 11%, 43%, and 46%, respectively.

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