2022 Seven Trends in the Coffee Industry in China

Source:iResearchJune 16,20226:34 PM Overview

Online brands open offline stores to increase communication with consumers
Offline store development to build a scene and experience as the core, to create a brand and consumer communication and interaction space.
Integrate online and offline membership systems and build closed-loop CRM to realize traffic interchange and remove the space limitation of consumer communication.
Coffee in the lower-tier markets does not have to be too professional.
Mainstream coffee brands have layouts for lower-tier cities, but market education still needs time.
Rely on the "coffee +" model to survive. Raw materials, logistics, and manpower are still pain points.
Post-90s contribute to the growth of freshly brewed coffee
Post-90s are main consumers of freshly brewed coffee. But in first-tier cities, the main consumers are at a higher age.
Young people now expect coffee to have more functions.
Latte remains the mainstream and blend coffee is rising.
Latte plays a major role in freshly brewed coffee. Its pairings are constantly innovated.
From tea coffee to creative coffee, the taste is constantly changing.
Yunnan coffee industry is rising
China has a huge demand for coffee. Yunnan coffee industry get opportunities for development.
The industry still faces many problems such as the Lack of standardized deep processing technology, lack of clear brand labels and being passive in pricing.
Coffee Brands Seek Opportunities in the Pandemic
Coffee companies are facing more complex situation and difficulties in the aspects of supply chain and customer traffic.
Brands need to pay more attention to channel expansion, store layout and product innovation to deal with the short-term challenges caused by the Covid-19 pandemic and to achieve long-term development.
Omni-channel Layout and Emphasis on New Sales Growth
Diversified scenarios, increased uncertainty in store operation and technological breakthroughs jointly contribute to online channel deployment of offline coffee brands.

Online Brands Open Offline Stores to Increase Communication with Consumers
Offline stores center on building scenarios and user experience. They spread brand culture and create a space for communication and interaction between brands and consumers

Post-90s Contribute to the Growth of Freshly Brewed Coffee

The Chinese coffee market is developing quickly. Consumers pursuit a higher-quality life. Freshly brewed coffee, which only accounts for a small part, has a high growth rate and it has become an important market segment.

Latte Remains the Mainstream and Blend Coffee is Rising
Judging from consumers’ drinking habits in the past and at present, Latte is not as popular as before, while Americano/cold brew and Espresso are increasingly popular. Flat White, which contains more caffeine than Latte, is also rising. Black coffee is accounting for an increasing proportion due to health factors.

Yunnan Coffee Industry is Rising
The industry still faces many problems such as the Lack of standardized deep processing technology, lack of clear brand labels and being passive in pricing.

Coffee Brands Seek Opportunities in the Pandemic
Brands need to pay attention to channel expansion, store layout, and product innovation to deal with short-term challenges caused by the pandemic and long-term business operation
In the medium and long term, China's consumer market is resilient and has a huge potential. The consumption structure upgrading trend has not changed. Faced with the short-term impact of the pandemic, coffee companies should make layout adjustments quickly to reduce operational risks caused by  COVID-19.

Table of Contents of the Full Report
Abstract 1.1 Omni-channel Layout and Emphasis on New Sales Growth 1.2  Online Brands Open Offline Stores to Increase Communication with Consumers 1.3 Development in Lower-tier Markets 1.4 Post-90s Contribute to the Growth of Freshly Brewed Coffee 1.5 Latte Remains the Mainstream and Blend Coffee is Rising 1.6 Yunnan Coffee Industry is Rising. 1.7 Coffee Brands Seek Opportunities During the Pandemic

 

 

Contents

Omni-channel layout and emphasis on new sales growth
Diversified scenarios, increased uncertainty in store operation and technological breakthroughs jointly contribute to online channel deployment of offline coffee brands.
Brands have achieved sales growth and consumer accumulation
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