2022 China’s New Influencer Economy Development Report

Source:iResearchNovember 09,202210:54 AM Overview

Development ecology of the new influencer economy:

The main monetization methods include traffic monetization, content monetization and relevant service monetization. As the new influencer economy is growing and maturing, more ecological demand is generated. The market size of industries related to the new influencer economy is expected to exceed 700 billion yuan by 2024.

Development value of the new influencer economy:

Thanks to the rapid development of network technologies such as blockchain, users' consumption demand and usage habits have been upgraded. The new influencer economy creates content value through content output, drives social and economic growth, promotes the expansion of new consumption channels, provides social value, creates new employment opportunities, and promotes the development of public welfare undertakings.

Development trends of the new influencer economy:

The traffic value of China's new influencer economy will penetrate more ToC industries. With technological changes, hardware foundation will accelerate the development of medium and long videos and the Metaverse. The content value of influencers is growing. The decentralization feature of the new influencer economy will be highlighted. Brands will increasingly prefer influencers in the waist and tail.

Concepts Related to the New Influencer Economy 

Development Stages of the New Influencer Economy

The new influencer economy was born in the digital economy age. It is actually an iteration of traditional business models. Content production value serves as the core hub connects, connecting brands, users, consumers, e-commerce supply chain, social platforms and other traditional business forms, which can shorten operational paths, cut costs and help brand owners with large-scale precision marketing and distribution at the same time. The era of Web3.0 is coming. The new influencer economy will gradually achieve the monetization of social assets. New social ecology will emerge.

Overview of China’s New Influencer Economy

Influenced by the pandemic, users are more used to purchasing online. Business forms based on the new influencer economy are increasingly rich. The growth rate of industries related to the new influencer economy has slightly declined due to the pandemic and will recover and become stable. According to statistical calculations, the market size is expected to exceed 700 billion yuan in 2024. In the future, the development of blockchain technology and the joining of the Metaverse concept will probably bring new development opportunities for the new influencer economy ecology.

Overview of China’s New Influencer Economy

Industry chain of China’s new influencer economy

Typical Business Ecology of China’s New Influencer Economy

Taking influencers as its core, the new influencer economy has upgraded advertising, marketing, distribution and monetization of the traditional business models. It cultivates personal IPs to contribute to brand value. Thanks to the arrival of the Web3.0 era and the joining of Metaverse social content, the value of influencers has been upgraded to long-term value capitalization. With the growth of the new influencer economy ecology, more ecological demand will be generated. Derivative industries and emerging technologies support underlying technologies and services, further promoting ecological development while creating social value.

Development Trends in China’s New Influencer Economy

Development Trends in China's New Influencer Economy

The new influencer economy develops fast. Its low cost, high exposure and high conversion rate become widely known, Currently, the cooperation between the new influencer economy and industries are mainly in the sectors of consumer retail and tourism. In the future, with economic and social development and the growing ecology of new influencer economy, consumer demand will upgrade, bringing more deritive To C industries. The traffic value of influencers will spread to more industries and will play a positive role.

Table of Contents of the Full Report

Abstract


1 Concepts Related to the New Influencer Economy in China
1.1 Concepts Related to the New Influencer Economy
1.2 Overview of the Development Stages of Influencers 
1.3 Overview of the Development Stages of the New Influencer Economy  


2 Analysis of the New Influencer Economy Development Ecology in China
2.1 Overview of China’s New Influencer Economy
2.2 Typical Business Ecology of China’s New Influencer Economy


3 Development Value and Case Study of China's New Influencer Economy
3.1 Content Value
3.2 Economy Value
3.3 Social value
3.4 Case Study — IMS Group


4 Development Trends in China’s New Influencer Economy
4.1 Industry
4.2 Technology
4.3 Creation
4.4 Influencer

Contents

New influencer economy in Web 3.0
Emerging technology concepts such as the Metaverse bring upgrades to the new influencer economy. Influencers are no longer limited to real people. There are also virtual influencers now. Influencers' traffic value gradually turns into social asset value. In the era of Web 3.0, Internet users will benefit from multi-dimensional content presentation and new ways of socializing.

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