2022 Cloud Gaming Industry in China

Source:iResearchNovember 15,20223:24 PM Overview

Industry dynamics: The cloud gaming market is in the initial period of "cloudization of stock games". Mobile game is the mainstream of cloud gaming. With the advancement of cloud-native game exploration, cloud games will be much richer, more innovative and more interesting. The cloud gaming industry faces both challenges and opportunities, and the urgent need to solve pain points of content, experience, and operation.

Development trends: The fast development of emerging entrance such as smart TV, VR/AR and intelligent car will promote the growth of the cloud gaming industry. The large-screen client of cloud gaming might become a family entertainment center in the future. At the same time, the integration between cloud gaming and industries such as livestreaming, marketing, Internet café, education, healthcare has accelerated, realizing the coordinated development of multiple industries.

Development of Global Cloud Gaming Industry

The cloud gaming industry is developing fast and ahs a bright future.

Main Development Stages of Global Cloud Gaming Industry

Size of the Cloud Gaming Market in China

The size of China’s cloud gaming market in 2021 was around 3.4 billion yuan, growing 54.5% YoY. The industry is expected to grow fast in the next few years. The CAGR from 2022 to 2025 will reach as high as 76.6%. The market growth rate fell slightly in 2022 due to the slowdown in the approval of game registration numbers, difficulties in commercial monetization, etc. With accelerating 5G  construction and development of the Metaverse, the growth of the cloud gaming market is mainly driven by the launch of high-quality cloud games and constant R&D of cloud-native games, as well as users’ rising payment will and ARPU value caused by improving cloud game experience.

Size of Cloud Game Players in China

Monthly active cloud game players reached 70 million in 2021, increasing by 32.7% year on year. The number is projected to exceed 180 million by 2025. As breakthroughs have been achieved in cloud gaming-related technologies, the improving cloud gaming experience is the main driver of user scale expansion. Meanwhile, more Internet platforms such as Douyin, Kuaishou and Bilibili have started their cloud game businesses, which might change their users into cloud game players, further increasing the number of cloud game players.

Share and Players of the Cloud Gaming Market in China

As both the size and players of the gaming market are growing at a slower pace, cloud gaming will become an increasingly important part and contribute to market growth. It is expected that the size and the number of players in the cloud gaming market will account for 7.2% and 27.0% of the overall gaming market, respectively.

Cloud Gaming Industrial Chain in China

The upstream and downstream of the cloud gaming industry chain keeps improving.

Value and Pain Points of the Cloud Gaming Industry in China

Thanks to the popularity of Metaverse, cloud gaming has quickly become a mainstream player, bringing more possibilities to the industry. With cloud gaming, the gaming industry will probably have a larger market size and gain more players. Features such as no download, click-to-play and cross-screen interaction will improve user experience and increase user stickiness. In the past three years, the industry has been facing challenges and pain points. The market needs further exploration and verification in terms of game content, user experience and business models.

Development Trend of the Cloud Gaming Industry - Integration of Multiple Scenarios

As an interactive video streaming content form, cloud gaming can empower the gaming industry. It can also be integrated with many industries in innovative ways, empowering diversified scenarios. Taking the livestreaming industry as an example, head game liveastreaming platforms, such as Hu and Douyu, have launched cloud gaming services and integrated cloud gaming with livestreaming to promote business innovation and development. Advancement of relevant technologies such as 5G, edge computing, virtualization, and CODEC will accelerate the integration between cloud gaming and industries like Internet safé, education, and healthcare.

Table of Contents

Abstract


1 Overview of the Development of the Cloud Gaming Industry
1.1 Development History of the Global Cloud Gaming Industry
1.2 Background of China’s Cloud Gaming Industry- Digital Economy
1.3 Background of China’s Cloud Gaming Industry- Social Culture


2 Status Quo of China’s Cloud Gaming Industry
2.1 Size of the Cloud Gaming Market in China
2.2 Number of Cloud Game Players in China
2.3 Share and Players of the Cloud Gaming Market in China
2.4 Cloud Gaming Industrial Chain in China
2.5 Development Stages of Cloud Game Content in China
2.6 Analysis of Popular Cloud Game Content in China
2.7 Regional Distribution of Cloud Game Players in China
2.8 Analysis of Value and Pain Points of the Cloud Gaming Industry in China


3 Analysis of the Characteristics of Chinese Cloud Game Players
3.1 Age and Gender Structure of Chinese Cloud Game Players
3.2 Income and Consumption Power of Chinese Cloud Game Players
3.3 Preferences of Chinese Cloud Game Players
3.4 Device and Operation Preferences of Chinese Cloud Game Players
3.5 Experience of Chinese Cloud Game Players


4 Case Study of Cloud Gaming Companies in China
4.1 Case Study of Cloud Gaming Platforms — MiguPlay (1)
4.2 Cloud Gaming Platforms —MiguPlay (2)
4.3 Cloud Gaming Service Providers— MetaMirror


5 Development Trends in China’s Cloud Gaming Industry
5.1 Development Trends in China’s Cloud Gaming Industry——Scenario Entrance
5.2 Development Trends in China’s Cloud Gaming Industry——Integration of Multiple Scenarios


Contents

Market development: China’s cloud gaming industry is developing fast. In 2021, Its market size reached 3.4 billion yuan, growing 54.5% year on year. Its average monthly active users reached 70 million, growing 32.7% year on year. The constantly improving cloud gaming experience will drive the growth of users. It is expected that the number of average monthly average users will exceed 180 million in 2025.

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