China mobile games market to see strong growth
A new report from Niko Partners, a market research and analysis firm, shows that the Chinese mobile games market is slated to see strong growth this year. The report highlights the growing popularity of mobile games and makes use of data collected by more than 4,000 Chinese consumers and over 370 million smartphones. Many consumers have been showing strong interest in mobile games because of the convenient entertainment they offer and the fact that these games can be played anywhere and at any time.
Market to reach $1.3 billion by end of 2013
According to the report, China’s mobile games market is expected to reach $1.3 billion by the end of 2013, representing a compound annual growth rate of 46% from 2012 to 2017. The report notes that mobile games began growing in popularity among consumers in China during the latter months of 2012. This resulted in a decline in social online games on popular social media sites as well as games for PC platforms.
Availability of smartphones helps promote mobile games
Another factor contributing to the growing popularity of mobile games is the proliferation of smartphones. The report expects that more than 500 million smartphones will be active in the country by the end of 2013, up from the 100 million recorded in early 2012. Furthermore, China’s telecommunications companies are working to bolster the nation’s 3G connectivity network, providing consumers with faster and more reliable mobile Internet access. This allows them to take advantage of the features offered in social mobile games more effectively.
Market consolidation could lead to higher quality games
The report shows that there are more than 80,000 development studios in China that are currently working on mobile games. Approximately 100 mobile games are released in the country on a daily basis. While there are many different studios currently working on active titles, large studios are working to consolidate the market. In the coming years, many smaller studios are expected to be absorbed into their larger counterparts. This may mean fewer mobile games developed within the country, but it could also mean a higher level of quality for games produced by larger studios.