2012 China Mobile Search Market Report（Brief Edition）

September 18, 2012, 2:11 PM

Overview

Despite of development for many years, the mobile search sector is still in its early stage of exploration. Mobile search service providers often play roles of advertising agents, etc. All the companies involved in the industry chain haven't had multi-cooperation. Mobile search service providers cooperate with the operators, terminal manufacturers and browsers extensively. However, the advertising agents and advertisers are reluctant to participate in the cooperation. The mobile search sector is far from maturity.Advertisers have only general idea about the mobile search advertising, the potential for the development of the mobile search advertising market hasn't been found yet.

Table of Content

I. Bacground

II. Methodology

III. Definition

IV. Abstract

V. Body

1. Overview of Mobile Search

1.1. Definitions and Features
1.2. Classification of Mobile Search
1.2.1. Classification by Search Methods
1.2.2. Classification by Search Content
1.2.3. Classification by Search Engine

2. Development of China Mobile Search Market

2.1. China’s Mobile Search Users
2.2. China’s Mobile Search Revenues
2.3. Chinese Mobile Search User Behavior Research

3. Prospects of Mobile Search

3.1. Difference Between Mobile Search H and PC Search
3.2. Prospects of Mobile Search

APPENDIX I: Contents (Full Edition)
APPENDIX II: List of Figures & Tables (Full Edition)
Legal Notices

2012 China Mobile Search Market Report（Brief Edition）

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