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Gaming



We provide data and strategic consulting services to clients engaged in the gaming industry to deepen understanding of their users and develop clear strategic plans to increase competitiveness. Gaming has become core to the entertainment of Chinese netizens and has become an overall indispensable demand of internet users. iResearch offers market intelligence, operations consulting, financing advice, and market ranking evidence to online and traditional companies which specialize in providing digital entertainment services such as server-based games, web-page-based games, mobile gaming, and home video games.


‍Part of Key Data

-  China Game Market Overview (Quarterly)
   Market size growth in revenue
   Market size breakdown by PC/Web/Mobile
   Revenue ranking of listed game companies and revenue breakdown by PC/Web/Mobile
   News updates on top tier Game companies
   Key events on top tier Game companies (M&A, Change of Management etc.)


‍-  PC Online / Web Game (monthly)
   PC Game Ranking by User size (monthly)
   PC Game Average daily active user/ daily launch / daily playtime top 30
   Web Game Platform ranking top 20 by # of servers
   Web Game Developer ranking top 20 by # of servers
   Web Game ranking top 20 by # of servers


‍-  Mobile (Monthly)
   Mobile Game Ranking by User size
   Mobile Game Monthly Active Devices top 100 per Genre
   3rd Party App Store Ranking top 30
   Mobile Game Exposure Top 30 (Single/Online) by Genre
   New Mobile Game Exposure Top 10
   New Mobile Game Genre Trend
   Mobile Game Publisher Top 10 by Revenue






  • Industry Trends Industry Trends

  • Competition Analysis Competition Analysis

  • User Behavior User Behavior

Products/Services to Recommend
  • Data Services
    iUserTracker A proprietary database to measure online behavior of Internet users
    mUserTracker A professional database to measure mobile behavior of smart device users
    mGameTracker An efficient database to measure mobile gaming products and channels
  • Research Services
    Product Testing and Experience Optimization Explore true user intention and discover the secrets to an optimal user experience
    Player Satisfaction and Loyalty Management Understand players’ demands to enhance their loyalty
    Media Marketing Value Evaluation and Optimization Focus on studying the marketing value of new media
    Advertising Effect Evaluation and Enhancement System to evaluate the effects of content marketing through advertising
    Market Environment & competitive strategy consulting In-depth market environment analysis; enables clients to understand the landscape of competing enterprises
    Corporate Data Management Consulting Help companies enhance operating efficiency through data management
    Corporate Data Mining Service Help companies enhance data-driven decision-making
    Corporate Investment Opportunities Consulting Evaluate the value of target investments to seize investment opportunities
Some of Our Clients
  • 腾讯游戏
  • 网易游戏
  • 畅游
  • 完美世界
  • 空中网
  • 触控科技
  • Forgame
  • 博雅互动
  • LOJOY
  • 昆仑游戏
  • 中国手游
  • 乐豆游戏