iResearch Released Data of China Mobile Internet Market in 2011

Market scale of China mobile Internet is RMB39.31 billion in 2011, a year-on-year growth of 97.5%;

Pushed by rapid development of mobile E-commerce, the mobile Internet will welcome its explosive growth in 2012.


Mobile value-added market owns the highest proportion in the whole mobile Internet market in 2011, but this proportion is falling slightly;

Proportion of mobile E-commerce transaction in the whole mobile Internet market is 29.2% in 2011 and will surpass the mobile value-added market and become the largest segment in 2012.


There are 338 million mobile Internet users in China in 2011, a year-on-year growth of 11.6%;

Driving by the program of “buy smart phone by only RMB1, 000”, number of mobile Internet users will grow rapidly in 2012.


Market scale of mobile advertising is RMB2.42 billion in 2011, a year-on-year growth of 101.7%;

Advertisers have basically accepted mobile advertising and are attempting actively, so the whole industrial chain will be improved continuously





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