China SME B2B Market Growth Slows Down With a Slight Increase in Market Concentration

According to the data of iResearch, China SMEs’ (small medium enterprises) revenue from B2B e-commerce market was 3.95 billion Yuan in Q2 2012, increasing 21.5% over Q2 2011 and 6.5% versus Q1 2012, the overall growth of which slows down. Throughout the second quarter of 2012, under the tough economic environment in both domestic and foreign market, competitions among B2B operators in China became increasingly fiercer.

China SMEs’ B2B e-commerce revenue reached 3.95 billion Yuan in Q2 2012.

iResearch data shows that the B2B e-commerce market revenue of SMEs in China reached 3.95 billion Yuan in Q2 2012, with a slowing year on year growth of 21.5% and a quarter on quarter growth of 6.5%.

iResearch believes that the tough economic environment such as weak overseas demand and insufficient domestic demand was the main reason for the slowdown of SME B2B operators’ revenue growth. In the second quarter, all factors including uncertainty in recovery of world economy, profound effect of Europe debt crisis, depressed export, slowdown of China economy, rising costs and the increasing pressure on the stock reduced enterprises’ purchase willingness, thus had a great impact on B2B transactions. iResearch suggests that for operators, the key point is to update and adjust B2B platform according to the current economic environment as well as provide more valuable services for users.

Alibaba was leading B2B market; the total market share of TOP8 operators increased by 3% over the previous quarter.

iResearch data shows that the total revenue of TOP8 operators accounted for 67.3% of the overall revenue of SME B2B e-commerce operators in Q2 2012, up 3% over the previous quarter; Thereinto, Global Sources, Mysteel and HC360 showed their rise by market share in the second quarter.

According to iResearch, in Q2, Alibaba has experiencd constant structure adjustments in recent years; after delisted, it is inevitable for Alibaba to transform and reform B2B model, such as improving the quality of suppliers and providing services for buyers; In order to start a brand in the international market, Global Market chose to be listed in London against the tough season. And it would focus on improving the quality of products and services as well as promoting its brand internationally after being listed; Besides, the entry of famous domestic B2B enterprises has brought loads of orders for Global Sources, HC 360 and other operators. Close cooperation between B2B and B2C could reach a win-win achievement; In addition, DHgate, an enterprise specialized in small foreign trade platform, launches its strategy of low commission (2.5%) to promote its new on-line product, creating a new low point for commission in the industry. In general, iResearch believes that the delisting, listing, the merger even the low commissions war of B2B and B2C are all for the sake of adapting to the market environment, further developing the B2B model and completing the transformation from an information providing platform to a service providing platform.


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