• 2022 China Health Management Report

    Use intelligent tools for dynamic fat loss

    In the pastfive years, the average body fat percentage of Chinese people has increased by2%, and the proportion of overweight people has grown by 6.9%. It is better tostart health management as soon as possible.

    People want abetter body shape. Losing fat has become popular.

    Use body fatpercentage indicator to create a closed loop of healthy fat loss.

    More delicate food and more attention attached to high-qualityingredients

    New popularingredients keep emerging.

    The mainmotivation for having healthy meals is to lose fat. Women want to have a bettershape and men want stronger muscles.

    Nutritiousmeal preparation has high requirements and people want weekly prepared meals.

    People choose different intensities of exercise

    Work out infragmented time brings endless possibilities

    Users canexercise the correct muscle groups after taking professional courses, andbecome more motivated after sports-related social activities

    focusing onsports.

    People lookforward to workout planning with moderate intensity + intelligent motioncorrection

    Use AI technology to have intelligent healthy life

    Record dataand track indicators, and make personalized healthy life plans

    Health-related Projects Are inMany Areas

    ONE Health in ALL Industries

    Based on thedata on venture capital projects, health-related projects have been found invarious industries and tracks. In the consumption track, health-relatedprojects account for 47%.

    Digital Intelligence Empowers theWhole Chain of the Health Industry 

    DifferentAge Groups Have Different Goals 

    Surveys showthat the main goals of working-out people in China are improving healthconditions and losing fat/weight. Different age groups have differentmotivations. Young people such as the post-95s work out to relax and improvebody shape. While middle-aged people such as the post-80s are more concernedabout their health conditions. As to scenarios, the post-95s like listening tomusic while working out and the post-80s pay close attention to their body fatpercentages

    Workout Time and Frequency

    Surveys showthat the biggest problem  in working outis the lack of time, especially for those who work out at least three hoursa week. People who work at least three times a week in different time periodsand for unfixed time length account for a large proportion among those advanced。Without the long period of free time, they can find more time to work out.

    Workout Planning + IntelligentCorrection

    About 40% users say they don’t have enough time forworking out

    Surveys showthat the major obstacles to working out are the lack of time and exerciseknowledge. People want intelligent tools to supervise and correct theirmotions. They also want low-difficulty courses with detailed explanations forbeginners, and dietary advice based on their personalized workout programs andphysical conditions to have better results.

    Personalized Workout Plans BecomePopular

    In this age ofinformation explosion, there is so much information about fat loss, healthymeals and exercise instruction that users are usually lost in the enormousinformation, keep changing programs and feel upset when they can't keep up withthe trend. Advanced users begin to explore the ways that suit them inwardly bymonitoring changes in body indicators. Making personalized plans for usersaccording to their physical conditions will become a new focus of the healthylife platform.

    Customization of HealthManagement

    Providesmart hardware + customized sports and diet guidance based on users' body fatpercentage, calorie intake and consumption to help them live a healthy life

    Table of Contents of the Full Report


    1 1Pursue a Higher Quality of Life
    1.1 Health-relatedProjects Are in Many Areas
    1.2 Digital Intelligence Empowersthe Whole Chain of the Health Industry
    1.3 Feeling Energetic Becomes the New Health Expectation
    1.4 Lack of Exercises and Stayingup too Late
    1.5 Patients with Chronic Diseases Are Getting Younger

    1.6 Only About 60% of ChinesePeople Are Satisfied with Their Health Condition
    1.7 Analysis of Four Healthy LifeStyles

    2 HealthyWeight Has Multiple Criteria
    2.1 Use Intelligent Tools to Lose Weight Dynamically
    2.2 Analysis of Body Weight and Body Fat-related Indicators of ChineseResidents

    2.3 Losing Fat Might BecomePopular Nationwide
    2.4 Use the Body Fat Percentage to Build a Healthy Closed Loop of Fat Loss

    3 Advancement of Healthy Diet
    3.1 Health Data Management
    3.2 Specific Practices for Healthy Diet

    3.3 90 days to Develop Healthy Eating Habits

    3.4 Bad Eating Habits of Chinese People on a Healthy Diet

    3.5 Problems and Solutions

    4 EnjoyWorking Out of All Intensity Levels
    4.1 Workout Intensity Vary WithDifferent People
    4.2 Analysis of Working OutPeople in Different Age Groups in China in 2022
    4.3 Time and Methods of theWorking Out People in China in 2022
    4.4 People like Making Friendswith the Same Interests When Working Out
    4.5 Ideas and Expectations ofWorking Out People in China in 2022

    5 Regimenof the ”Lying Flat” People
    5.1 The ”Lying Flat” People Have Health Awareness but Lack Action
    5.2 2022 Health Condition of the “Lying Flat” People in China
    5.3 2022 Fat Loss of the “Lying Flat” People in China
    5.4 2022 Diet of the “Lying Flat” People in China
    5.5 2022 Exercise of the “Lying Flat” People in China

    6 Imagination for Healthy Life
    6.1 Feel Free in a HealthyLifestyle
    6.2 PersonalizedWorkout Plans Become Popular
    6.3 Intelligent and CustomizedHealth Management Services

    May 13 2022
  • 2022 China Nutraceuticals and Functional Foods Report

    Managementmode: Record-based products have low entry barriers and can be launched in ashort time. However, the products' raw materials and function claims are verylimited and the homogeneity problem is severe; Registered products have moreavailable raw materials and function claims, but they need to be systematicallyreviewed. The approval document is greatly affected by the administrativeapproval, which means the launch time is difficult to control.

    Functionclaims: The allowed function claims of nutraceuticals are limited to 24specific functions and supplementing vitamins and minerals.

    Industryproblems: Limited function claims, seriously homogenized existing productfunctions, and difficulty in meeting consumers' more segmented health careneeds.

    Responsestrategies: Domestic companies can complete the product matrix by acquiringhigh-quality foreign companies, thereby meeting consumers' segmented demand.

    Product types:The products are usually in the form of snacks and are very convenient. Theproduct formulas usually contain low sugar and low calorie. The main functionsare about health and beauty. In terms of ingredients, choose mature rawmaterials that are widely recognized by consumers to cut the cost of popularscience education.

    Industryproblems: claim functions are restricted and the cost of communicating withconsumers is high; limited use of functional ingredients might affect theefficacy.

    Responsestrategies: optimize product formulations and compound raw materials ofmultiple functions to solve the problem caused by insufficient use of a singleraw material; Prove the efficacy of the product through functional tests;Communicate with consumers to guide them to have reasonable psychologicalexpectations for product functions.

    Industryoverview: Japanese health functional foods were divided into three categories:specific health foods, functional label foods and nutritious functional foods.They are managed by different classifications and grades.

    The Japanesemarket is mature and is reaching saturation. Three policy adjustments havestimulated market growth.

    FFC system:The system has lowered the market entry threshold, which is conducive to theentry of small and medium-sized enterprises; large enterprises certify orupgrade their original products, which stimulates the growth of the originalbusinesses.

    However, underthis system, the industry development still faces some problems and supervisionneeds further improvement.

    Conclusion andenlightenment: The introduction background of the FFC system in Japan is verydifferent from the current development period in China.

    Industry entrybarriers: The nutraceutical industry has high requirements for companies' legalqualifications, R&D capabilities and financial strength; the functionalfood industry has low entry barriers and more flexible development.

    Matureenterprises: In the nutraceutical industry, acquisition is a fast way forcross-border players to enter the market. In the functional food industry,companies can achieve business growth by relying on corporate background toupgrade products or expand related categories and by reusing existing channelsand customer resources.

    Start-ups: Inthe nutraceutical industry, it is difficult to create a large-scale companyfrom nothing; In the functional food industry, it is necessary to findpotential needs and consumption scenarios of users, occupy their minds throughoriginal product innovation, and seize the time window to make breakthroughs.

    Industry Development Background –Demand

    The fast paceof life and great work pressure result in the obvious sub-health problems inmodern society. In 2018, the overall sub-health detection rate of urbanresidents in six provinces/cities in China reached 68.1% (10254/15066), showingthe common problem of sub-health. Different age groups' self-rated healthstatus shows that young people are more worried about their health conditions.People in different age groups have similar health expectations, however, thepost-90s and Generation Z have much lower self-rated health scores than others,indicating their concern about their health condition. In the aspect of youngpeople's regimen awareness, Generation Z attaches great importance to theirhealth and nutritional supplements. As young consumers' health awareness keepsrising, their potential demand for healthy and nutritious products will beconstantly released.

    Industry Development Background -Supply

    With years ofexperience in processing, large producers not only have the ability forprocessing materials, but also the ability for product R&D. The maturity ofthe supply chain reduces the time needed for launching a new product and lowerthe barrier for startups, helping downstream brand owners’ fast productinnovation and iteration. The dispersive online channels and the fragmentedmedia can help startups reach their target users quickly.

    IndustryChain - Map

    Nutraceuticals –Operating Data

    Compared to normal food companies, nutraceutical companies have a higher gross profitmargin and a higher ratio of expenses to sales

    Throughtypical companies in nutraceuticals, pharmaceutical companies, dairy companies,and ordinary food industries, we can see the operating conditions of companiesin different industries. The gross profit margin, R&D expense ratio, andsales expense ratio of BY-HEALTH, which focus on nutraceuticals, are about 65%,2%-2.3%, and 29%-33%, all higher than most ordinary food companies. Thus, thenutraceutical industry has the features of a high gross profit margin and ahigh ratio of expenses to sales.

    Nutraceuticals –Development and Strategies

    Cross-borderonline shoppers buy nutraceuticals frequently, and the spending onnutraceuticals is rising, showing that consumers have high recognition ofimported nutraceuticals and are used to buying such products through overseasonline channels. The transaction volume of the nutraceuticals category of Tmall International has been surging. In 2020 thetransaction volume of nutraceuticals of Tmall International increased by 199% year on year, showingthat cross-border e-commerce will be increasingly important in sales ofnutraceuticals.

    Pain Points and Problems in theFunctional Food Industry

    Productefficacy is affected by multiple factors such as production techniques,ingredient ratio, raw material quality and limited ingredient dosage. However,currently, the state has no product supervision and certification standards forfunctional foods. Consumers can only make superficial judgments on productformula, appearance, etc. Some products on the market have conceptual additionand some enterprises' products are of low quality, which will have a negativeeffect on the reputation of the entire industry and lose consumers' trust.

    Functional Foods –Development and Strategies

    Optimize product formula and compound multiplefunctional raw materials to solve the problem of insufficient dosage of asingle raw material; Prove product efficacy through functional tests to gainconsumers' trust

    Development Opportunities andLimitations

    The industry is prospective due to the agingpopulation and rising health awareness. However, restricted by relevant lawsand regulations, enterprises’ development will be constrained in the shortterm.

    Table of Contents of the FullReport

    ResearchBackground and Target

    ConceptDefinition Content


    1Industry Development Background




    2Industry Chain Analysis

    2.1Map of Industry Chain

    2.2Upstream of the Industry Chain

    2.3Midstream of the Industry Chain

    2.4Downstream of the Industry Chain

    3Analysis of the Nutraceutical Industry

    3.1Industry Development History

    3.2Policy and Regulation

    3.3Regulatory Model

    3.4Product Types and Function Claims

    3.5Imported Nutraceuticals

    3.6Operating Data

    3.7Industry Pain Points and Problems

    3.8Development and Response Strategies

    4Analysis of the Functional Food Industry

    4.1Reasons for the Rise of the Industry

    4.2Industry Characteristics

    4.3Product Types

    4.4Investment and Financing Analysis

    4.5Industry Pain Points and Problems

    4.6Development and Response Strategies

    5Analysis of the Japanese Functional Food Market

    5.1Industry Overview

    5.2Specific Nutraceuticals

    5.3Functional Labeled Foods

    5.4Summary and Inspiration

    6Analysis of Market Entry Opportunities

    6.1Industry Entry Barriers

    6.2Market Players

    6.3Key Factors for Companies

    6.4Analysis of Nutraceutical Market Entry Opportunities

    6.5Analysis of Functional Food Market Entry Opportunity

    6.6Industry Development Opportunities and Limitations

    7Industry Development Analysis From the Proposals During the Two Sessions in2022

    May 11 2022
  • 2022 China Family MPV Market Report

    Statusquo of industry development: The covid-19 pandemic has not severely impactedthe development of the family MPV industry. In recent years, SAIC-GM BUICK,FORTHING, SAIC-GM Wuling andother brands have launched family MPV models to meet new market demand.However, the current family MPVs still need improvement and are becoming moreintelligent, high-end, networked, and more suitable for younger consumers.

    Consumerbehavior and habits: Consumers of family MPVs are mostly male between the ageof 26-45, married, have kids, high education background, high income, and asuccessful career. When buying MPVs, they attach the most importance to safety,comfortability, and cost performance. Their core demand is safety,comfortability, and stability.

    Developmenttrends in family MPVs. More and more brands are attaching increasing importanceto the family MPV market and have made plans for family MPV products. To meetthe demand of family MPV consumers, they launched models that are nice looking,able to satisfy family needs, have large interior space, rich intelligentconfiguration, complete safety configuration, and can bring comfortable drivingexperience, promoting innovation and improvement of family MPV products.

    MPV Sales and Trends 

    According toChina Automotive Industry Operation Report, the MPV sales volume grew rapidly from 2013 to 2016, but droppedsharply in 2017. After 4 years of negative growth, the growth of sales volumein China became positive again in 2021. MPV sales in China have experiencedinitial breakout and mid-term adjustment and are gradually entering a steadydevelopment period. Since MPV consumers have demand in increasingly diversescenarios, carmakers deliberately blur the boundary between commercial MPV andfamily MPV when launching MPV models. Thus, many models on market are describedas suitable for both commercial and family use. However, big carmakers havebeen developing new family MPV models in recent years. Family MPV sales inChina are expected to grow.

    Popular Family MPV Brands andModels

    In the earlydays, most brands use commercial MPVs to enter the market. With increasinglyfierce market competition and changes in market demand, carmakers start productimprovement or innovation to make the current MPVs more suitable for family useor produce models that are suitable for both family and commercial use. Inrecent years, thanks to the two-child and three-child policies, the family MPVmarket has been growing, urging auto brands to launch family MPVS. Some brandsnow have a diverse product system covering commercial MPV, family MPV and MPVssuitable for both commercial and family use.

    Portrait of Family MPV Owners

    MPV owners in this survey have notablecharacteristics. Their average age is 35.7. Most of them are male, mature andprudent, married and have children, have a high education background, a highincome, a successful career, and live an easy and stable life.

    Channels to Gain Information andBuy Vehicles 

    Owners wholearn relevant information through 4S stores, brand official websites andoffline car shows account for 66.4%, 48.3% and 42.2%, respectively. 78.0% ofthe owners buy MPVs from 4S stores.

    MPVPurchase Reasons and Prices

    Survey datashow that MPV is the first car for 49.9% of owners. 70.7% of owners buy MPVsfor travel convenience and 54.9% buy to drive family members. 48.7% ofconsumers buy the MPVs between 150,000 and 250,000 yuan.

    Concerns and Core Demand WhenPurchasing Family MPV

    Whenpurchasing MPV, consumers focus on factors such as safety, comfortability, costperformance, room, multi-function, operation, quality, configuration, andreputation. Safety is the most important. Consumers' demand is mainly aboutcomfortability, safety, and stability.

    Table of Contents of the FullReport

    Definitionand Research Direction

    1Environment for the Development of Family MPV

    1.1Policy Environment

    1.2Economic Environment

    1.3Technological Environment

    1.4Social Environment

    2 TheCurrent Situation of the Family MPV Industry

    2.1Current Situation and Trends in Home MPV Sales

    2.2Matrix of Popular Family MPV Brands and Models

    2.3Current Situation of the Intelligence Configuration of Family MPVs

    2.4Current Upgrade and Innovation Directions of Family MPVs

    2.5Overall Feedback on the Driving Experience of Family MPVs

    3Family MPV Use Analysis
    3.1 Survey Explanation

    3.2Portrait of Family MPV Owners
    3.3 Information and Purchase Channels
    3.4 Possessed Cars, Purchase Reasons and Prices

    3.5Concerns and Core Demand When Purchasing Family MPVs
    3.6 Family MPV Owners' Driving Behaviors and Habits
    3.7 Pain Points of Family MPV
    3.8 Family MPV Owners’ Life Attitude
    3.9 Family MPV Owners' Car Purchase Cateria
    3.10 Characteristics of New Family MPV Brands
    3.11 Potential Family MPV Buyers’ Attitude

    4Case Study of Typical Enterprises
    4.1Case Study——FORTHING
    4.2Case Study ——Honda
    4.3Case Study ——SAIC-GMBUICK

    May 09 2022
  • 2022 China Primary and Secondary School Education Informationization Report

    Classroomteaching: Dull and uninteresting → Multi-terminal human-computer interactionand inconspicuous data collection drive innovation in teaching and evaluationmethods;

    Lessonpreparation: Formalism → Networked collective lesson preparation, and refinedpreparation before and after class;

    Homework: Lackof focus and control →Automatic correction of basic homework, effectivecollection of data in the whole process, and targeted homework assignment;

    Test: Lowefficiency and cumbersome → Achieve full business process informationization, dataintegration platformization andindividualized learning analysis.

    After-schoolservice: mismatch of supply and demand → Multi-party collaboration platformscoordinate both in and out of class resources and on and off-campus resourcesto provide menu services;

    Coursescheduling: complexity and changeability → One-stop platform for exclusiveresource evaluation, intelligent course scheduling, and attendance management.

    Careerplanning: Lack of awareness→ Extend to primary schools and junior high schoolsand connect undergraduates to realize career planning for all education stages.

    Infrastructure:become an overall solution provider, build an integrated software and hardwareecosystem, and make achievements through differentiated services;

    Digitalresources: seek common ground while shelving differences, locate disciplinecharacteristics and the rigid needs for further education, and improveresources' school-based level and intelligent level.

    Teacher andstudents: use software to enter scenarios with rigid demand, and providesupporting hardware and value-added services. Both home and school scenarioscan be commercialized;

    Educationplatforms: carry out strategic positioning, grab market share of the districtand county-level platforms, and seize the opportunity brought by the digitaltransformation of education.

    Research Scope

    In terms ofdemand, this report focuses on featured business scenarios of primary andsecondary schools and focuses on demand pain points of the main players inscenarios. Teaching and management service are the two main sections, coveringclassroom teaching, lesson preparation, homework, test, after-school service,course scheduling and career planning. In terms of supply, this report startsfrom the perspective of the core construction content of primary and secondaryschools' education informationization, focuses oninfrastructure, Digital resources, use by teachers and students, educationplatforms, and the current status and competition strategies of varioussuppliers. However, campus life service and informationization scenarios and construction content related to theoffice are not included in this report.

    Expenditure and Investment

    Educational Informationization StageyResearch Base of Central China Normal University, in 2019 the overall spendingon informationization of primaryand secondary schools make up 18.05% of the total education expenditure(excluding personnel expenditure) during the same period. Primary schoolsaccount for 18.7%, which was the highest. Network construction and equipmentpurchase costs account for over 40%, becoming the largest informatizationexpenditure item, which is partly because of the high cost of hardwareequipment. Investment directions in different schooling stages vary. With therise of the schooling stage, the proportion of investment in infrastructure anddigital resources increases. The lower the schooling stage, the higher theproportion of investment in training, operation and maintenance services.

    Enterprise Map

    Digital Resources -StatusQuo 

    Nearly 70% ofprimary and secondary schools and 73.2% of junior high schools in China haveall of their classrooms equipped with digital resources. In terms of thesources of digital resources, all schooling stages prefer online open digitalresources which are easier to acquire and can match the resource acquisitionhabits of most teachers and student users. It is worth noticing that seniorhigh schools purchase and introduce more digital resources than primary andjunior high schools. This might be because the complex and diverse knowledgestructure of senior high schools puts forward higher requirements for thequality and quantity of teaching resources, and free and standardized genericresources can not meet teaching demand. The digital resources independentlydeveloped by schools have further enriched the resource reserve of the seniorhigh schools, which can help achieve featured and high-quality senior highschool teaching.

    Digital Resources –Competition Strategy

    Since theMinistry of Education has repeatedly emphasized accelerating the constructionof a resource construction mechanism that basic resources rely on policies andindividualized resources rely on the market, as well as a resource supplysystem with enterprises competition, government evaluation and access,independent choice by schools, the scarcity of resources will be the basis fordigital resource vendors of primary and secondary schools to achievecommercialization. From the perspective of resource production, national andlocal famous teacher studios and teaching and research groups, which have richexperience in preparing for exams, are the main producers of such scarceresources. Based on industry practice, internet resource platforms and localtutoring organizations have formed a long-term and stable partnership withthese high-quality teachers. With market-oriented platform operation mechanismsand content production mechanisms, these two types of vendors have become themain suppliers of third-party digital resources. From the perspective of therigidity of demand for resources, secondary schools (especially senior highschools) have a large demand for high-quality digital resources. Takingdifferences in education between schools into consideration, most schoolsprefer to build school-based resource libraries according to their owncircumstances to provide good digital resources strongly related to exams andfurther education for their students. What's more, time is very limited when studentsare preparing to take exams for further education. As the digital resourcelabels are increasingly rich, intelligent digital resource libraries that canprovide precise practice and bring improvement will be favored by schools.

    Education platforms -StatusQuo

    According tothe "Primary and Secondary School Digital Campus ConstructionStandards" (trial)" released by the Ministry of Education, theconstruction of digital campuses should use a cloud service mode for unifiedplanning and step-by-step implementation. It is widely accepted thatinformation systems of primary and secondary schools should use the cloud.Local education departments attach a lot of importance to regional educationdata. School teaching and management service information systems are mostlydeployed in school computer rooms and public education cloud platforms, usinglocalized or hybrid cloud deployments. Currently, provincial education resourcepublic service platforms have all accessed national platforms. Influenced by historicalfactors of education informationization 1.0, thecloud platforms of provincial education resource public service in China aremostly developed by Wuhan Tianyu Information and iFLYTEK. Thus, the landscape is relatively stable. Most ofthe regional cloud platforms below the municipal level are developed by localeducation cloud vendors, leading to a very scattered market.

    Education Platforms –Competition Strategies

    From theperspective of business models, the construction of education platforms ishighly customized. The platforms are difficult to develop and need to dock alarge number of interfaces. The follow-up operation and maintenance servicesare heavy and the profit margin is narrow. Thus, education platformconstruction is mostly the strategic business of education cloud vendors.Building regional platforms can help them connect government and educationdepartments at the same level, gain regional education big data, empower othereducation informationization businesses,and gain information about the situation of schools before their competitors.They can also set thresholds for competitors, requiring that products used byschools in the region align with the regional platform interface, thus urgingschools to use their campus products. In addition, platforms above themunicipal level mainly target managers, helping managers understand theoperation of each education department. The district and county-level cloudplatforms can provide better guidance for businesses. The finer-grained datacan truly start from the teaching process and evaluate the quality of educationin the region. The government is now promoting the digital transformation ofeducation. The digitalization of teaching is a crucial opportunity forplatforms. Vendors who have a deeper understanding of the education businessand have advanced technologies might become the biggest beneficiaries in thetransformation.

    Table of Contents of the FullReport



    1Background: Trends and Requirements
    1.1Development History
    1.2Expenditure and Investment
    1.3Regional Differences

    2Demand: Scenarios and Pain Points of Education Reform

    3Supply:TechnologyDiffusion Opportunitiesand Strategies
    3.1Enterprise map
    3.3Digital Resources
    3.4Use by Teachers and Students
    3.5Education Platforms

    4Case Study: Application Plans and Paths

    May 09 2022
  • 2022 China Online Recruitment Market Development Report

    Market size:The market size hit 16 billion yuan in 2021, increasing by 48.2% compared to2020. It will maintain a high growth rate in the next three years.

    PC: The numberof users has increased year on year. However, the time spent has decreased andis mainly in March and August.

    Mobiletraffic: Traffic amount peaked in March and July, and various indicators werehigher compared to 2020.

    Mobileplatform: Traffic of the TOP3 platforms are high. The peak seasons of differentplatforms vary.

    Overview: Theindustry is short of supply and has a low match rate of supply and demand.Structural employment conflicts are increasingly severe.

    Employer:Small and micro enterprises and the new economy have become"reservoirs" of employment. Recruitment cost has risen but thecompletion rate has decreased. Flexible employment is booming.

    Job seeker:The unemployment rate falls. However, young people are under large employmentpressure and an increasing number of them choose the new economy.

    Platform:Industry players enter the market of blue-collar recruitment. The industry isincreasingly digitalized and standardized.

    Problem: Themismatch between the supply and demand of skills needs to be solved. Theefficiency and quality of flexible employment remain to be improved.

    Platform:Provide employment guidance, career planning and other services in colleges,explore potential businesses such as training and job transfer, and improve jobseekers’ efficiency and experience.

    CorporateEmployer: Improve recruitment efficiency while optimizing the experience of jobseekers.

    Job seekers:Job seekers need to constantly upgrade their knowledge structure. Their softcompetencies are increasingly important.

    Ecological Map of China OnlineRecruitment Industry

    Recruitment models extend vertically, and the industrytracks are further expanded

    Size of the Online RecruitmentMarket

    iResearch estimates that the size of China's online recruitmentmarket was 16 billion yuan in 2021, growing by around 48.2% compared to 2020,which was the highest growth rate in the past five years. The industry isobviously recovering. iResearch projects thatthe market will keep developing rapidly and maintain a rate slightly lower thanthe years before the Covid-19 pandemic.

    Competitive Landscapeof the Online Recruitment Market

    From theperspective of revenues, 51 Job has the largest revenue in the industry,accounting for 27.61% of the market. With BOSS Zhipin got listed in 2021, the market shares of non-listedcompanies become even smaller. The market shares of various platforms aredecentralized. In terms of profit, in 2021 51job’s net profit attributable toparent was 640 million yuan and its profit rate was 14.5%, much higher thanmost listed recruitment platform companies.

    Overview- Supply and Demand

    Data releasedby the Ministry of Human Resources and Social Security show that the jobvacancies-to-seekers ratio has been higher than 1.2 since Q4 of 2017. Theupward trend indicates that demand in the labor market is greater than supply.In Q2 and Q3 of 2021, the job vacancies-to-seekers ratio was higher than thesame period in 2020, mainly thanks to the orderly resumption of work andproduction, the stabilization and recovery of the economy, and largelyincreased labor demand. The job vacancies-to-seekers ratio in middle andwestern regions is higher than in the eastern region. This is mainly becausethe eastern region is more developed and is more attractive to job seekers,while the middle and western regions have a larger gap in employment demand.

    Future Trends in the OnlineRecruitment Industry – Platforms

    The employmentguidance work of most colleges and universities is not professional. Thecontent is superficial, generalized and poorly targeted. The online recruitmentplatforms, with their rich experience, deep insight into the employmentsituation and accumulated enterprise resources, can design targeted careerguidance curriculum systems for students, provide career assessment, guidanceand training, as well as other services according to the characteristics ofstudents in specific colleges and their pain points in job-seeking. Inaddition, they can provide training for college teachers, and help collegesbuild a team of professional career guidance teachers.

    Future Trends in the OnlineRecruitment Industry – Enterprise Employers

    Currently,enterprises focus on improving recruiting efficiency and have achieved partialautomation of recruiting through technological methods. However, candidates'experience plays an important role. Enterprise employers need to improve theirexperience through methods such as establishing a mechanism for communicatingwith job applicants, providing applicants with other possible positions, and soon. It is worth noticing that job seekers now attach more and more importanceto their fit with the corporate culture. Establishing a complete mechanism toevaluate elements that vary from person to person (e.g. eliminated culturalfit, potential, soft skills, etc.) becomes increasingly important.

    Future Trends in the OnlineRecruitment Industry - Job Seekers

    The digitalwave has proposed higher requirements for the working force. Job seekers needto constantly upgrade their knowledge related to their positions and new skillsrequired by new technology reforms. In the digital age, since companies havemore flattened structures and they attach more importance to flexible andefficient teamwork, soft skills become more important. According to The Futureof Jobs Report 2020 released by The World Economic Forum, in 2025, eight of theten most needed abilities in the global jobs market are soft skills. iResearch’s survey onworking people shows that communication ability, leadership and other softskills are in the important and urgent quadrant. To gain differentiatedcompetitive advantages, job seekers will keep improving their overall strengthby attending various kinds of vocational training

    Table of Contents of the FullReport


    1Development Background of China Online Recruitment Industry
    1.1MacroDevelopment Environment—Policy
    1.2MacroDevelopment Environment—Economy
    1.3MacroDevelopment Environment—Society
    1.4MacroDevelopment Environment—Technology

    2Status Quo of China Online Recruitment Industry
    2.1EcologicalMap of China Online Recruitment Industry
    2.2Size of Online Recruitment Market
    2.3Competitive Landscape of the Online Recruitment Market
    2.4PCTraffic——Monthly Active Users
    2.5PCTraffic——TotalMonthly Use Time
    2.6Mobile ——Operation of Major Recruitment Platforms
    2.7Mobile Traffic——Total Monthly Unique Devices
    2.8Mobile Traffic——Total Monthly Use Time
    2.9Mobile Traffic——Monthly Use Time TOP3
    2.10 MobileTraffic——DailyUseTime Per Device
    2.11Mobile Traffic——Daily Use Time Per Device TOP3

    3 NewChanges in China Online Recruitment Market
    3.1Overview-Demand and Supply
    3.2Overview- Employment Structure
    3.3Employer-Numberof Enterprises
    3.4Employer-Difficultyin Recruitment
    3.8Job Seeker-Changes in Number
    3.9Job Seeker-Turnover
    3.10Job Seeker-New Employment Forms
    3.11Job Seeker-Status Quo
    3.12Platform—Blue Collar Market
    3.13Case Study of Online Recruitment Companies in China —51Job
    3.14Case Study of Online Recruitment Companies in China —Liepin

    4Future Trends in China Online Recruitment Industry
    4.1Problems and Challenges

    May 05 2022

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