More Chinese Consumers Plan to Buy Small Kitchen Appliances

Source:iResearch August 29,20198:59 AM

In small kitchen appliances with single function market, owners of induction cooker account for 82%, owners of soybean milk machine account for 78%, owners of electric saucepan account for 70% and owners of toaster oven account for 69% in small kitchen appliances users

Those who have small kitchens with multiple functions occupy 57% in small kitchen appliances users. 76% of the users who do not get small kitchen appliances have the plan to purchase small kitchen appliances.

Seen from the demand of small kitchen appliances users, 92% of small kitchen appliances users consider high quality is the most important, 89% of small kitchen appliances users pay more attention to no oil-smoke and 88% of them have strongest demand for multiple application scenarios. Therefore, small kitchen appliances which are safe reliable and healthy, have no oil-smoke and can be used in multiple scenarios are most popular among the users.

Among the reasons for the consumers to buy small kitchen appliances users, 74% of small kitchen appliances users think they purchase these appliances for life quality improvement while 66% of them view the purchase reason is to meet their need in the daily life. 

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