Trillions of tons of fresh food products were consumed in China every year
With the largest population, China has a huge number of consumers. According to data from the National Bureau of Statistics, 3.1 trillion tons of main fresh food products were consumed in China in 2019. With improving consumption concepts and levels, peoples’ demand for fresh food products will keep growing.
Background of China's Fresh Food E-commerce Industry
Fresh food e-commerce has huge room for growth
People have rigid demand for fresh food, which is one of the basic consumer goods in china. China’s fresh food retail market has been growing steadily in recent years, exceeding 5 trillion yuan in 2020. With rising disposable income and consumption expenditure, iResearch believes that the fresh food retail market will maintain its growth momentum and its scale will hit 6.8 trillion yuan in 2025.