We provide data and
strategic consulting services to clients engaged in the gaming industry to
deepen understanding of their users and develop clear strategic plans to
increase competitiveness. Gaming has become core to the entertainment of
Chinese netizens and has become an overall indispensable demand of internet
users. iResearch offers market intelligence, operations consulting, financing
advice, and market ranking evidence to online and traditional companies which
specialize in providing digital entertainment services such as server-based
games, web-page-based games, mobile gaming, and home video games.
Part of Key Data
- China Game Market Overview (Quarterly)
Market size growth in revenue
Market size breakdown by PC/Web/Mobile
Revenue ranking of listed game companies and revenue breakdown by PC/Web/Mobile
News updates on top tier Game companies
Key events on top tier Game companies (M&A, Change of Management etc.)
- PC Online / Web Game (monthly)
PC Game Ranking by User size (monthly)
PC Game Average daily active user/ daily launch / daily playtime top 30
Web Game Platform ranking top 20 by # of servers
Web Game Developer ranking top 20 by # of servers
Web Game ranking top 20 by # of servers
- Mobile (Monthly)
Mobile Game Ranking by User size
Mobile Game Monthly Active Devices top 100 per Genre
3rd Party App Store Ranking top 30
Mobile Game Exposure Top 30 (Single/Online) by Genre
New Mobile Game Exposure Top 10
New Mobile Game Genre Trend
Mobile Game Publisher Top 10 by Revenue
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Industry Trends -
Competition Analysis -
User Behavior
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Data Services
- iUserTracker A proprietary database to measure online behavior of Internet users
- mUserTracker A professional database to measure mobile behavior of smart device users
- mGameTracker An efficient database to measure mobile gaming products and channels
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Research Services
- Product Testing and Experience Optimization Explore true user intention and discover the secrets to an optimal user experience
- Player Satisfaction and Loyalty Management Understand players’ demands to enhance their loyalty
- Media Marketing Value Evaluation and Optimization Focus on studying the marketing value of new media
- Advertising Effect Evaluation and Enhancement System to evaluate the effects of content marketing through advertising
- Market Environment & competitive strategy consulting In-depth market environment analysis; enables clients to understand the landscape of competing enterprises
- Corporate Data Management Consulting Help companies enhance operating efficiency through data management
- Corporate Data Mining Service Help companies enhance data-driven decision-making
- Corporate Investment Opportunities Consulting Evaluate the value of target investments to seize investment opportunities
